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C Diet

“I want to tell you how great I feel since I started the C Diet…”

In January 2012, I invented a diet for people who use Facebook. So far, people have submitted nearly 10,000 (yes, ten thousand) photos of food choices based on convenience, calories, cost or a combination of all three. But have they lost any weight?

One of the many handwritten letters received from the Facebook C Diet participants
One of the many handwritten letters received from the Facebook C Diet participants

Here are some of the things they told me about the Facebook C Diet (these are messages I received via email and scores of hand-written letters (!); they were not solicited. They are 100% sincere and spontaneous. This post is also quite long):

It’s amazing how making this life change really makes you focus on how you nourish yourself. Everything I was doing I thought was right, until I was selected to participate in this program. My lunch is a perfect testament to the fact that everything I was doing was so totally wrong! – Lauren

Not only do I see my body changing, but I am also happier, I smile all the time

Hope this email will find you well. I want to tell you how great I feel since I started the Facebook C Diet. Not only do I see my body changing but I am also happier, I smile all the time; I am the “Funny Olivia” I used to be.  My boss and co workers notice the changes in my behavior, per them I am more “confident, relaxed, full of energy and I look better.” It makes me so happy! I feel so good, I feel lighter, not bloated, I am shrinking… Ha Ha! Even if the scale doesn’t show any additional weight loss last week, I can see it in my clothes. To be honest, I never liked to be on a diet because I’ve always had the misconception that you had to starve to lose weight, LOL! I am laughing now because I eat great food and I even snack and I lose weight! I don’t feel deprived at all. I eat things I love and try new things too… and the funny thing is, I just started a new job and now at lunch break several people have come to me and said “oh your meals look great” and “Why do you take pictures of your food?” They want to know what I eat, how I make it and what diet I am on. You are so popular!!! It feels good to be seen as an example to follow, I love you, Stefan haha!! In a month, it has already become natural for me to pack my food at night. It makes so much sense and it saves me so much time!! I work a lot; some weeks I have no days off, some I have one day off but even with a hectic schedule, I manage to cook most of my meals. I cannot thank you enough for what you do. You are my “Food Angel.” – Olivia

Barbara's weight loss on the Facebook C Diet
Barbara’s weight loss on the Facebook C Diet

You have changed my life. I was actually 171lbs the week I started the diet. Today, I stepped on the scale and I’m 165lbs… that’s six pounds less! I know it may not be a big deal for some people, but I see my body changing and I feel different. Six pounds is awesome for me. I am not bloated, I feel so much more energetic and even a little happier! I know every person is different and what works for one, may not work for another. But this thing, here… works for me. I am really grateful to you for accepting me for this diet. I am making friends and love the support of our little group. Everything you’ve so far taught us, I love — and agree with. I love that you’re endorsing healthy, natural, organic products — that you yourself use! I trust you for that! You are doing amazing things. I hope you succeed in taking this to a larger scale. And, I owe you a big hug! XO – Nataliya

I couldn’t be more thrilled. I’m down six pounds… but better than this, is the fact that my waist has gone from a 33 to a 29. My back 36 to 34 inches and hips from a 36 to a 34. I feel good, energetic, confident, strong and healthy. I’m dancing! Can you feel it? Thank you Stefan for your coaching, encouragement and faith!!!!!  – Janet

I feel better than I did a month ago.  I’m an emotional eater; food is my comfort when I’m stressed or upset, whether I’m hungry or not.  I’ve been under incredible stress the past three years, which definitely contributed to the weight gain.  What I’ve found with the C Diet so far, is that while my stress hasn’t gone away, my response to it has. I’m not running to the kitchen or grazing on whatever is available, and I’m not choosing comfort foods as readily as I used to.  I’m looking forward to the next two months and beyond. – Kevin

Mary's weight loss on the Facebook C Diet
Mary’s weight loss on the Facebook C Diet

I used to pop diet pills and fat burners like Pez sometimes, thinking they were the key to my success — sometimes thinking I couldn’t function without them. Since being on the Facebook C Diet, I haven’t even thought about a pill let alone touch one. The strength I’ve found is in myself and my choices. Thank you. – Melissa

When I have a crappy day, I often turn to our Facebook group for support and encouragement. Even though I’ve never met anyone in person, I do consider them dear friends. We’ve grown to care about one another over this short month! So looking forward to what the next month brings! Any time you need us, we’re here. Don’t worry about the scale, the benefits that you’ll gain from this almost “outweigh” the weight loss! – Lauren

Heather's weight loss on the Facebook C Diet
Heather’s weight loss on the Facebook C Diet

Thank you for the update my friend. I continue to follow you each and every day. You are doing amazing things (as I knew you would!). I am a new ME now and do not hesitate in picking “healthy” choices. You have done what no other DIET could do for me. The mental makeover is complete and the confidence is ingrained.  What a life-changer you are! Thank you forever, Stefan! – Mary

Steven's weight loss on the Facebook C Diet
Steven’s weight loss on the Facebook C Diet

Thank YOU!!!  Having fun with this! Totally love it. I am actually wearing a pair of pants today I haven’t been able to wear in a few years! I have lost 10 lbs so far. My clothes fit much better (gone down 1-2 sizes, depends on what I wear)  and I feel great inside and out. Thank you Stefan for sharing your knowledge  and being such a great leader on the Facebook C Diet! I can totally feel the difference. 15 – 20 more pounds to go and I will be a happy camper :) – Ann

I can’t tell you enough how thankful I am that I was accepted into the program. I’ve gained a wealth of knowledge about how to nourish my body, and the support from you and the other participants is invaluable. My coworkers were trying to tempt me today when we went out to lunch, and that sparked a full fledged conversation about the Facebook C Diet, and how much it, and YOU, have changed my life. – Lauren S.

This is like the anti-diet diet for me, and strangely the pants feel looser!  Hahahhaaa! Thank you so much for doing this! I feel quite blessed!  I have to tell you, since I have packed on muscle and doing really strenuous workouts, I have been REALLY struggling with my food and how to eat – and FEAR of eating more.  I feel SOOO much better today! You rock much! – Christine

Robin's weight loss on the Facebook C Diet
Robin’s weight loss on the Facebook C Diet

I received your post card in the mail and I just wanted to thank you for making everyone feel special. You’re a very busy person and have managed to find the time to take that extra step. I was also wondering if you have ever considered changing the name of the C Diet to the Facebook  C Lifestyle Challenge or Facebook C Lifestyle. Diet sounds so cliche and It really isn’t a diet but a change in lifestyle and you ARE Challenging us to be more Conscious about our Choices.  Just a thought. – Patty

I’ve lost 3 more pounds and saw a number on the scale this morning that I haven’t seen in 2 years. You’re helping me get myself back and I truly appreciate it. – Kevin

Stefan, it is great you are helping people eat better! And thank you for choosing Nutiva to be part of it. May the organic food revolution continue ; ) – Nutiva

I would like to take this opportunity to say…HOLY COW! I now wear a size 8! I haven’t worn a size 8 since Clinton was in office. Seriously. Thank you SO much for all your support. This is just amazing to me. – Heather D.

Caroline's weight loss on the Facebook C Diet
Caroline’s weight loss on the Facebook C Diet

How are you doing? I want to tell you that Ive lost 10lbs!!! The scale is finally showing lol.. I am feeling good, everyone notices the changes not only in my appearance but my attitude, LOL. I am so full of energy and feel relaxed now, not moody like I used to be, the Facebook C Diet is changing me!! Thank you!!! – Olivia

Kevin's weight loss on the Facebook C Diet
Kevin’s weight loss on the Facebook C Diet

I just wanted to say thanks again for creating the Facebook C Diet. Yesterday I dropped down one belt hole! – Kevin


I know I’ve said it before, but your program has changed my life for the better! I feel great, I’m eating fantastic food, and I’m finally making my health a priority. You have helped me in so many ways, and I can’t thank you enough. Never question if what you’re doing is worth doing, because you’re changing lives! With gratitude and love! – Lauren

I actually plan on calling my Dr. On Monday to request blood work be done. I want /need the validation. I know that my pancreas & liver are functioning better than they have in years! Thank you so much for your vision and tenacity to bring the C Diet to so many of us that needed it despite ourselves. – Laurie

Michelle's weight loss on the Facebook C Diet
Michelle’s weight loss on the Facebook C Diet

Stefan, you changed my life and I don’t know how to thank you for that. Signing up for the Facebook C Diet was the best thing I could have done for my health. So many people have asked me what am I doing and when I tell them that I’m eating healthy, they don’t believe me. I was down 10 pounds but that was a week ago, but I lost it all in all the right places: face, stomach, hips. I’m down two dress sizes, went from size 12 to size 8. I feel so much more energized and loving my new eating lifestyle. The biggest surprise so far has been how great my skin has been looking; I am breaking out so much less on my face and the dark circles around my eyes are getting smaller and smaller. I think I expected a change there least of all. I’ve gotten so conscious on what I am putting in my mouth that I surprise myself and others around me. I’ve gained so much willpower in refusing sweets. I’m looking forward to the next five weeks and all I could learn from you. XO – Nataliya

Thank you for touching on the emotional eating. I think we’ve all suffered from it or still struggle with it at times. Becoming part of the Facebook C Diet has been such a blessing. I am pretty good about eating healthy on the days I don’t work. It’s the days that I work that are a challenge. My work environment is emotional to begin with and most of my co-workers deal with stress by having baked goods and chocolate available 24/7. I’ve been able to ward off the temptations knowing that there are 30 other people out there working on staying true to themselves. I’m truly thankful for the support and motivation provided to us by our illustrious leader, supporting brands and my fellow participants. Thanks so much!!! – Patty

Bob's weight loss on the Facebook C Diet
Bob’s weight loss on the Facebook C Diet

Between last Monday and this Monday I’ve already lost 5 pounds by cutting down on quantity and between meal food. Also cut alcohol back to almost nothing. Eating less makes me have more energy and clearer thinking. I feel so happy that I’ve already lost weight and I’ve not even officially started. Thanks for inspiring me to get back on track, Stefan!!! – Jerry

The C diet is a constant in my life that keeps me grounded. In a work lifestyle and an industry where it is easy to get caught up in: when everyone else has a drink, I take a walk; for all of the cigarette breaks they take, I take a stroll through the market. I’ve rediscovered my passion for cooking and life. The C diet has not only helped me find a healthy medium, it has helped me find myself. – Melissa

I have a lot of people asking me about the diet even older people, like in their 60s…I hope they will join. I tell them it is the best thing I have ever done for myself. Everyday at work people ask me, “hey, what did you cook today? Can you teach me how to cook? Can I walk with you during lunch break?” LOL, I am glad I make my co-workers want to eat healthier. – Olivia

Marlene's weight loss on the Facebook C Diet
Marlene’s weight loss on the Facebook C Diet

I can’t believe we are entering our last month. It’s surreal. These past team months have flown by. I remember watching the first group, reading comments on your page and saying to myself, “I can’t wait till I can be part of this team. I have learned so much from you Stefan. I’ve always eaten well, or so I thought, until I met you. Johann Gottfried Van Herder once said, “without inspiration the best powers of the mind remain dormant. There is a fuel in us which needs to be ignited with sparks.” Well you’ve ignited a spark in me. You’ve taught me to really care what’s going into my body. To take time to plan my meals, cook for God sakes and cook healthy meals using top notch ingredients. You’ve motivated me and inspired me to take this journey now and forever. You’ve challenged me on numerous occasion and I’ve could of walked. It only motivated me more. From the bottom of my heart thank you. I wish you much success in life. – Janet

Jay's weight loss on the Facebook C Diet
Jay’s weight loss on the Facebook C Diet

I hope you become hugely famous for changing the health of humans the world over. I am so very grateful that you have created the Facebook C Diet, with it you have created some sort of mojo that has shifted the way my brain works! The pieces have all fallen into place and I now get it, I am now one of those people I always wished I was but couldn’t seem to will myself or discipline myself into being. Maybe it is the fact that I was ready, maybe it is because the plan you have created is a simple yet flexible 180 degree turn in how I was eating, maybe it is the accountability factor, or the support group or your no-nonsense, yet gentle guidance, maybe it’s because you were once fat and now you are fab so it’s easier to hear it all coming from someone who has been there… I don’t know but it’s working. – Robin



  • Hello Stefan, first of all you look great!! more power to you and I truely wish you a Great 2013. Please tell me more about your C Diet and how to get started I work the graveyard shift loosing weight is hard and I need some pointers. Dann 1/11/2013


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